Pitch Dictionary by pitch.dog
Scheduling & release models · Specialist

Ad load

Also called: commercial load

ELI5

The amount and placement of advertising carried within or around a show.

Used in conversation

“Can we make the ad load clearer in the season overview?”

Definition

The amount and placement of advertising carried within or around a programme.

Here “Ad load” means: The amount and placement of advertising carried within or around a programme.

Pitch context

You may encounter “Ad load” in scripted television conversations or materials.

Why it matters: Explains how series are structured, staffed, commissioned, produced and released.

Sources & evidence · 6

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.