Pitch Dictionary by pitch.dog
Agency, client & brand roles · Working

Advertising strategist

Also called: planner, strategic planner

ELI5

A planner who defines the communication problem, audience, insight and strategic direction.

Used in conversation

“The agency wants the advertising strategist addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.