Pitch Dictionary by pitch.dog
Usage, talent & commercial rights · Specialist

Advertising usage

Also called: use rights, Usage

ELI5

The agreed ways, places and length of time that an advertisement or performance may be used.

Used in conversation

“Please confirm the usage before we lock the cast fees.”

Definition

The agreed media, territory, term and forms in which a performer, music track or asset may be used.

Here “Advertising usage” means: The agreed media, territory, term and forms in which a performer, music track or asset may be used.

Pitch context

You may encounter “Advertising usage” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Connected terms

  • BuyoutUsage defines permitted exploitation; a buyout is a payment structure intended to purchase broad or specified usage rather than pay per use.
Sources & evidence · 6

Direct term-level sources and supporting source families.