Pitch Dictionary by pitch.dog
Brief, strategy & proposition · Working

Agency script

Also called: client script

ELI5

The commercial script supplied by the agency or advertiser as the basis for treatment and production.

Used in conversation

“Please include the agency script with the next treatment or bid.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.