Pitch Dictionary by pitch.dog
Distribution, sales & platforms · Specialist

Aggregator

ELI5

A company delivering content to platforms or retailers, often without acting as a traditional full-service distributor.

Used in conversation

“We should involve the aggregator before we lock the plan.”

Pitch context

You may encounter “Aggregator” in rights, contracts, finance, distribution & labour conversations or materials.

Why it matters: Explains who controls, pays for, approves, exploits or bears risk around a project.

Caution

This usage is established in practice but is not fully standardised. A domain specialist should review it before release as canon.

Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.