Bidding, estimating & procurement · Working

All-in budget

Also called: all inclusive, All-in

ELI5

A total described as including all particular cost categories, which is meaningless unless those categories are named.

“The budget needs to show all-in budget clearly before approval.”

A total described as including all specified cost categories, which is meaningless unless those categories are named.

Here “All-in budget” means: A total described as including all specified cost categories, which is meaningless unless those categories are named.

You may encounter “All-in budget” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.