Pitch Dictionary by pitch.dog
Accessible documents & interfaces · Working

Alternative text

Also called: alt text

ELI5

Short text explaining the important meaning or purpose of an image.

Used in conversation

“Please add alt text that explains why this image matters, not just what objects appear.”

Definition

A concise text equivalent describing the purpose or meaningful content of an image.

Here “Alternative text” means: A concise text equivalent describing the purpose or meaningful content of an image.

Pitch context

You may encounter “Alternative text” in accessibility, localisation, ethics & ai conversations or materials.

Why it matters: Explains access, language adaptation, care, provenance and emerging synthetic-media responsibilities.

Sources & evidence · 12

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.