Pitch Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Ask

Also called: next step, request

ELI5

The exact decision or next step you want from the person hearing the pitch.

Used in conversation

“The story is clear, but the ask needs to be more specific.”

Definition

The specific next action the pitching party wants from the recipient.

Here “Ask” means: The specific next action the pitching party wants from the recipient. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

You may hear “Ask” while preparing, delivering or following up a pitch.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

Connected terms

  • Next stepThe search label “Next step” can route to both entries.
Sources & evidence · 7

Direct term-level sources and supporting source families.