Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Working

Bid assumption

Also called: pricing assumption

ELI5

A stated condition on which the treatment, schedule or cost is based.

Used in conversation

“State every bid assumption clearly, especially anything that could change the cost.”

Pitch context

You may encounter “Bid assumption” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.