Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Working

Bid form

Also called: production bid form

ELI5

A standardised cost document used to present advertising production expenses and fees.

Used in conversation

“Can you send the revised bid form before the next client call?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Bid packageThe bid package is the complete submission; the bid form is the structured cost or information form within it.
Sources & evidence · 6

Direct term-level sources and supporting source families.