Campaign concepts & creative assets · Working
Boardomatic
Also called: board-o-matic
ELI5
A timed video assembled from storyboard frames, reference footage, music and sound to suggest the proposed commercial.
Used in conversation
“Let’s confirm the boardomatic before the director starts the next treatment draft.”
Pitch context
This names a document, asset or development step that can appear in a pitch package.
Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.
Sources & evidence · 5
Direct term-level sources and supporting source families.
- AICP — Suggested Best Practices for Bidding and Bidding Reference GuideDirect source · primary · checked 2026-08-14
- Association of Independent Commercial Producers — AICP Guidelines and Best PracticesSupporting source family · institutional · checked 2026-08-14
- IPA / APA / ISBA — Production Pitch Process Initiative and Best PracticeSupporting source family · institutional · checked 2026-08-14
- AICP — AICP Bid FormSupporting source family · primary · checked 2026-08-14
- pitch.dog — Pitch Dictionary Deep Research SynthesisSupporting source family · practitioner · checked 2026-08-14