Campaign concepts & creative assets · Working

Boardomatic

Also called: board-o-matic

ELI5

A timed video assembled from storyboard frames, reference footage, music and sound to suggest the proposed commercial.

Used in conversation

“Let’s confirm the boardomatic before the director starts the next treatment draft.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 5

Direct term-level sources and supporting source families.