Pitch Dictionary by pitch.dog
Presentation design & layout · Working

Brand guide

Also called: brand guidelines, style guide

ELI5

A document recording how a brand or project identity should be used.

Used in conversation

“We need one more pass on the brand guide before the meeting.”

Pitch context

You may encounter “Brand guide” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • Style bibleThe search label “style guide” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.