Pitch Dictionary by pitch.dog
Brief, strategy & proposition · Working

Brief

ELI5

The information, objectives, constraints and materials given to the party being asked to respond.

Used in conversation

“We need one more pass on the brief before it goes to the agency.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.