Pitch Dictionary by pitch.dog
Usage, talent & commercial rights · Core

Buyout

Also called: usage buy-out

ELI5

A payment described as covering broad usage rights; the actual scope must still be stated.

Used in conversation

“Please flag buyout in the next budget or deal review.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Advertising usageUsage defines permitted exploitation; a buyout is a payment structure intended to purchase broad or specified usage rather than pay per use.
Sources & evidence · 6

Direct term-level sources and supporting source families.