Pitch Dictionary by pitch.dog
AI provenance, disclosure & watermarking · Specialist

C2PA

Also called: Coalition for Content Provenance and Authenticity

ELI5

A standard that adds checkable information about where a digital file came from and how it changed.

Used in conversation

“We are checking whether the reference images carry C2PA provenance data.”

Definition

A technical standard for attaching cryptographically verifiable provenance information to digital media.

Here “C2PA” means: A technical standard for attaching cryptographically verifiable provenance information to digital media.

Pitch context

You may encounter “C2PA” in accessibility, localisation, ethics & ai conversations or materials.

Why it matters: Explains access, language adaptation, care, provenance and emerging synthetic-media responsibilities.

Connected terms

  • Content CredentialsC2PA is the technical standard and coalition framework; Content Credentials are the user-facing provenance records commonly built with that standard.
Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.