Pitch Dictionary by pitch.dog
Page structure & editorial elements · Working

Callout

Also called: annotation, highlight

ELI5

A short piece of text or graphic emphasis that draws attention to a specific detail.

Used in conversation

“The deck should use the callout consistently rather than as decoration.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 6

Direct term-level sources and supporting source families.