Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Specialist

Campaign stills

Also called: stills shoot

ELI5

Still-photography assets captured for campaign, publicity, retail, social or key visual use.

Used in conversation

“The agency wants the campaign stills addressed clearly in the next round.”

Pitch context

You may encounter “Campaign stills” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.