Pitch Dictionary by pitch.dog
Campaign concepts & creative assets · Core

Campaign

Also called: ad campaign

ELI5

A coordinated group of communications and deliverables built around one strategy or creative platform.

Used in conversation

“The campaign needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.