Pitch Dictionary by pitch.dog
World, lore & canon · Working

Canon

Also called: official continuity

ELI5

The facts and events officially treated as true within a fictional or franchise continuity.

Used in conversation

“The pitch names the canon, but the story still needs to prove it.”

Pitch context

Use this when a deck or treatment needs to describe the people, world, tone or audience promise precisely.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Sources & evidence · 6

Direct term-level sources and supporting source families.