Pitch Dictionary by pitch.dog
Creative & craft approaches · Specialist

Casting approach

ELI5

The desired qualities, identities, chemistry and process for finding performers.

Used in conversation

“The treatment needs a clear casting approach before the next agency review.”

Pitch context

You may encounter “Casting approach” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Casting sectionThe search label “Casting approach” can route to both entries.
Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.