Pitch Dictionary by pitch.dog
Production & post vendors · Core

Commercial production company

Also called: prodco, production company

ELI5

A company that represents directors and produces advertising films on behalf of an agency or advertiser.

Used in conversation

“The commercial production company should review the latest materials before the next agency call.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.