Pitch Dictionary by pitch.dog
Core pitch documents · Core

Concept note

Also called: concept paper

ELI5

A concise document explaining the central idea, purpose, approach and basic shape of a proposed project.

Used in conversation

“Please include the concept note in the next pitch package.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 6

Direct term-level sources and supporting source families.