Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Working

Contingency

ELI5

Budget reserved for reasonably foreseeable uncertainty or unexpected cost within defined rules.

Used in conversation

“Can we align with the client on the contingency before the bid is locked?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.