Pitch Dictionary by pitch.dog
Fees, markups & cancellation · Working

Cost-plus

Also called: cost plus fee

ELI5

A pricing structure charging qualifying actual costs plus an agreed fee or markup.

Used in conversation

“The cost-plus needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Firm bidA firm bid prices a defined scope; cost-plus charges qualifying actual costs plus an agreed fee structure.
  • Fixed feeCost-plus reimburses qualifying costs plus an agreed fee; fixed fee sets compensation independently of actual cost movement within the agreed scope.
  • Cost-plus fixed feeComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 6

Direct term-level sources and supporting source families.