Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Working

Courtesy bid

ELI5

A bid invited despite limited genuine likelihood of award, often to preserve a relationship or process appearance.

Used in conversation

“They asked for a courtesy bid, but the job appears likely to go elsewhere.”

Pitch context

You may encounter “Courtesy bid” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

People in the field use this term in materially different ways. Check the surrounding context, region and agreement.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.