Pitch Dictionary by pitch.dog
Proof, sizzles & pitch media · Core

Current footage

ELI5

Material already shot for the project and shown to prove access, character, performance, place, tone or production progress.

Used in conversation

“Let’s review the current footage on both screen and PDF.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 7

Direct term-level sources and supporting source families.