Pitch Dictionary by pitch.dog
Scheduling & release models · Working

Daytime television

Also called: daytime, daypart television

ELI5

Television made for the part of the day before the evening schedule.

Used in conversation

“The commissioner sees this as a high-volume daytime format rather than a primetime entertainment show.”

Definition

Television programmed primarily for daytime hours, with scheduling, audience and production conventions that vary by market.

Here “Daytime television” means: Television programmed primarily for daytime hours, with scheduling, audience and production conventions that vary by market.

Pitch context

Positions a programme against a scheduling band, audience routine and production model.

Why it matters: Daypart can influence runtime, tone, budget, episode volume, standards and audience expectation.

Connected terms

  • PrimetimeDaytime occupies a different scheduling band.
  • SlotA daytime programme occupies a scheduling slot.
Sources & evidence · 2

Direct term-level sources and supporting source families.