Pitch Dictionary by pitch.dog
Synthetic media & digital replicas · Specialist

Deepfake

ELI5

Synthetic or manipulated media that convincingly depicts a person saying or doing something they did not.

Used in conversation

“The review flagged the deepfake in the way the people or material were represented.”

Pitch context

You may encounter “Deepfake” in accessibility, localisation, ethics & ai conversations or materials.

Why it matters: Explains access, language adaptation, care, provenance and emerging synthetic-media responsibilities.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Connected terms

  • Synthetic mediaSynthetic media is the broad category of machine-generated or altered media; a deepfake imitates a real person or event convincingly enough to mislead.
Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.