Deliverables, lengths & platform versions · Specialist
Deliverables list
Also called: asset list
ELI5
The complete inventory of required films, cutdowns, versions, stills, BTS and technical outputs.
Used in conversation
“The agency wants the deliverables list addressed clearly in the next round.”
Pitch context
You may encounter “Deliverables list” in advertising & director treatments conversations or materials.
Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.
Sources & evidence · 4
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Association of Independent Commercial Producers — AICP Guidelines and Best PracticesSupporting source family · institutional · checked 2026-08-14
- IPA / APA / ISBA — Production Pitch Process Initiative and Best PracticeSupporting source family · institutional · checked 2026-08-14
- AICP — AICP Bid FormSupporting source family · primary · checked 2026-08-14
- pitch.dog — Pitch Dictionary Deep Research SynthesisSupporting source family · practitioner · checked 2026-08-14