Pitch Dictionary by pitch.dog
Publicity & behind-the-scenes · Working

Electronic press kit

Also called: EPK

ELI5

A package of approved video, interviews, stills and information prepared for publicity and distribution.

Used in conversation

“Send the electronic press kit with approved clips, stills, interviews and credits.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Explains the physical-production roles, plans and safety systems behind the shoot.

Sources & evidence · 9

Direct term-level sources and supporting source families.