Pitch Dictionary by pitch.dog
Sources, evidence & verification · Core

Evidence

Also called: documentary evidence

ELI5

Material supporting or challenging a factual claim.

Used in conversation

“We need to agree how the evidence will be handled with the people affected.”

Pitch context

Use this in nonfiction pitches to separate what is known, accessible, ethical and structurally repeatable.

Why it matters: Distinguishes story, access, evidence, format mechanics and participant-care responsibilities.

Connected terms

  • TestimonyTestimony is a person’s account; evidence is the broader body of material supporting or challenging a claim.
Sources & evidence · 8

Direct term-level sources and supporting source families.