Pitch Dictionary by pitch.dog
Page structure & editorial elements · Specialist

Eyebrow

Also called: kicker, overline

ELI5

A small label above a headline that orients the reader to section, category or context.

Used in conversation

“The next layout pass needs to make the eyebrow clearer.”

Pitch context

This term helps a treatment describe how the camera or light will shape the viewer's experience.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 10

Direct term-level sources and supporting source families.