Pitch Dictionary by pitch.dog
Format development, decks & pilots · Working

Format deck

Also called: format pitch deck

ELI5

A sales document explaining an unscripted format's viewer promise, mechanics, progression, cast logic and examples.

Used in conversation

“We need one more pass on the format deck before the meeting.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Distinguishes story, access, evidence, format mechanics and participant-care responsibilities.

Sources & evidence · 7

Direct term-level sources and supporting source families.