AI models & systems · Working
Generative AI
Also called: GenAI
ELI5
Software that creates new text, images, audio, video or other material from patterns learned from data.
Used in conversation
“The treatment used generative AI for references, so we need to disclose and review those images.”
Definition
AI systems that create new text, images, audio, video, code or other content from learned patterns.
Here “Generative AI” means: AI systems that create new text, images, audio, video, code or other content from learned patterns.
Pitch context
You may encounter “Generative AI” in accessibility, localisation, ethics & ai conversations or materials.
Why it matters: Explains access, language adaptation, care, provenance and emerging synthetic-media responsibilities.
Connected terms
- Predictive AIGenerative AI produces new content; predictive AI estimates classifications, outcomes or probabilities from data.
Sources & evidence · 8
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- World Wide Web Consortium — Making Audio and Video Media AccessibleSupporting source family · primary · checked 2026-08-14
- Netflix — Partner Help Center Delivery SpecificationsSupporting source family · primary · checked 2026-08-14
- Coalition for Content Provenance and Authenticity — C2PA Technical Specification and Content CredentialsSupporting source family · primary · checked 2026-08-14
- SAG-AFTRA — Artificial Intelligence ResourcesSupporting source family · primary · checked 2026-08-14
- U.S. Copyright Office — Copyright and Artificial IntelligenceSupporting source family · primary · checked 2026-08-14
- Writers Guild of America West — Artificial Intelligence: Know Your RightsSupporting source family · primary · checked 2026-08-14
- Coalition for Content Provenance and Authenticity — C2PA Technical SpecificationSupporting source family · primary · checked 2026-08-14
- Coalition for Content Provenance and Authenticity — C2PA Conformance ProgramSupporting source family · primary · checked 2026-08-14