Pitch Dictionary by pitch.dog
Page structure & editorial elements · Working

Headline

Also called: title, heading

ELI5

The most prominent line of text on a page, used to orient, claim or create a turn.

Used in conversation

“The next layout pass needs to make the headline clearer.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 10

Direct term-level sources and supporting source families.