Pitch Dictionary by pitch.dog
Awards, holds & availability · Core

Hold

Also called: date hold

ELI5

A temporary claim on someone’s availability while a job is being decided.

Used in conversation

“The actor is on hold for our dates, but another production has challenged it.”

Definition

A temporary reservation against specified dates while a commercial opportunity remains unresolved.

Here “Hold” means: A temporary reservation against specified dates while a commercial opportunity remains unresolved.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Availability checkAn availability check asks whether dates are open; a hold provisionally reserves them.
Sources & evidence · 6

Direct term-level sources and supporting source families.