Pitch Dictionary by pitch.dog
Genre families · Core

Horror

Also called: horror story

ELI5

A genre designed around fear, dread, violation, monstrosity or the destabilisation of safety.

Used in conversation

“The pitch describes the project as horror; the scene examples need to prove that promise.”

Pitch context

Use this when a deck or treatment needs to describe the people, world, tone or audience promise precisely.

Why it matters: Helps describe who the project follows, where it lives and what kind of experience it promises.

Sources & evidence · 6

Direct term-level sources and supporting source families.