Pitch Dictionary by pitch.dog
Conflict, stakes, wants & objectives · Working

Intention

Also called: aim

ELI5

The immediate purpose behind a character's action or performance.

Used in conversation

“The intention needs to land without a long explanation.”

Pitch context

Use this when a deck or treatment needs to describe the people, world, tone or audience promise precisely.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Sources & evidence · 6

Direct term-level sources and supporting source families.