Pitch Dictionary by pitch.dog
Localisation, translation & dubbing · Working

Localisation

Also called: localization

ELI5

Adaptation of content for a particular language, territory, culture, law or platform.

Used in conversation

“Build enough time for localisation into the schedule before delivery.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Explains access, language adaptation, care, provenance and emerging synthetic-media responsibilities.

Connected terms

  • CulturalisationLocalisation adapts language and assets for a market; culturalisation more deeply adapts cultural assumptions, references or content.
  • Advertising localisationThe search label “localization” can route to both entries.
Sources & evidence · 13

Direct term-level sources and supporting source families.