Pitch Dictionary by pitch.dog
Fees, markups & cancellation · Working

Markup

ELI5

An added percentage or amount applied to particular costs under the agreed commercial structure.

Used in conversation

“Let’s confirm the markup before the director starts the next treatment draft.”

Definition

An added percentage or amount applied to specified costs under the agreed commercial structure.

Here “Markup” means: An added percentage or amount applied to specified costs under the agreed commercial structure.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Production feeA markup is a percentage applied to specified costs; a production fee compensates the production company for its services and overhead under the agreed structure.
  • Agency markupComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 6

Direct term-level sources and supporting source families.