Usage, talent & commercial rights · Core
Media
Also called: usage media
ELI5
The channels or forms in which advertising may be used, such as TV, online, cinema or social.
Used in conversation
“The agency wants the media addressed clearly in the next round.”
Pitch context
You may hear this during a commercial brief, treatment, bid, award or pre-production process.
Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.
Sources & evidence · 6
Direct term-level sources and supporting source families.
- AICP — AICP Bid FormDirect source · primary · checked 2026-08-14
- AICP — Suggested Best Practices for Bidding and Bidding Reference GuideDirect source · primary · checked 2026-08-14
- IPA / APA / ISBA — Production Pitch Process Initiative and Best PracticeDirect source · institutional · checked 2026-08-14
- pitch.dog — Pitch Dictionary Deep Research SynthesisDirect source · practitioner · checked 2026-08-14
- World Intellectual Property Organization — Rights Clearance: A Guide for Independent FilmmakersDirect source · primary · checked 2026-08-14
- Association of Independent Commercial Producers — AICP Guidelines and Best PracticesSupporting source family · institutional · checked 2026-08-14