Pitch Dictionary by pitch.dog
Visual research & references · Working

Mood reel

Also called: mood film

ELI5

A reference video used mainly to communicate atmosphere, rhythm, visual character or sound instead of full story proof.

Used in conversation

“The deck should use the mood reel consistently rather than as decoration.”

Definition

A reference video used mainly to communicate atmosphere, rhythm, visual character or sound rather than full story proof.

Here “Mood reel” means: A reference video used mainly to communicate atmosphere, rhythm, visual character or sound rather than full story proof. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • SizzleA mood reel chiefly communicates atmosphere and visual language; a sizzle chiefly persuades through pace, access, material or promise.
  • Mood filmThe search label “Mood film” can route to both entries.
  • RipomaticThe search label “Mood film” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.