Pitch Dictionary by pitch.dog
Core pitch documents · Core

One-pager

Also called: one-page pitch, one-page synopsis

ELI5

A one-page summary of the project and the reason someone should care.

Used in conversation

“Send the one-pager first; we can share the full deck if they respond.”

Definition

A one-page project document that compresses the essential proposition, story or format, team and next step.

Here “One-pager” means: A one-page project document that compresses the essential proposition, story or format, team and next step. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • One-sheetBoth are short documents, but “one-sheet” can also mean a poster-like sales sheet; house usage varies.
  • One-page synopsisThe search label “One-page synopsis” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.