Pitch Dictionary by pitch.dog
Core pitch documents · Core

One-sheet

ELI5

A single-page project summary or promotional sheet; people use the term in both ways.

Used in conversation

“Let’s review the one-sheet on both screen and PDF.”

Definition

A single-sheet sales or marketing asset. In pitch contexts, it may mean a project one-pager or a poster-like promotional sheet.

Here “One-sheet” means: A single-sheet sales or marketing asset. In pitch contexts, it may mean a project one-pager or a poster-like promotional sheet. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • One-pagerBoth are short documents, but “one-sheet” can also mean a poster-like sales sheet; house usage varies.
  • One-sheet posterA one-sheet can be a concise project document; a one-sheet poster is key art in a standard poster form.
  • Project one-sheetThe search label “One-sheet” can route to both entries.
Sources & evidence · 7

Direct term-level sources and supporting source families.