Pitch Dictionary by pitch.dog
Clearance, privacy & defamation · Core

Personality rights

Also called: publicity rights

ELI5

Rights controlling commercial use of a person’s identity, name, likeness or persona, varying by legal region.

Used in conversation

“Has legal checked how personality rights applies to this project?”

Definition

Rights controlling commercial use of a person’s identity, name, likeness or persona, varying by jurisdiction.

Here “Personality rights” means: Rights controlling commercial use of a person’s identity, name, likeness or persona, varying by jurisdiction.

Pitch context

You may encounter “Personality rights” in rights, contracts, finance, distribution & labour conversations or materials.

Why it matters: Explains who controls, pays for, approves, exploits or bears risk around a project.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Connected terms

  • Privacy rightsPersonality or publicity rights concern commercial use of identity; privacy rights concern intrusion, disclosure and personal autonomy. Law varies by jurisdiction.
Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.