Pitch Dictionary by pitch.dog
Set calls, slating & takes · Working

Picture’s up

Also called: picture is up

ELI5

A set call indicating the next rehearsal or take will be recorded.

Used in conversation

“The plan for the picture’s up needs to match the schedule and budget.”

Pitch context

A director may use this term to turn a broad intention into a specific performance or casting choice.

Why it matters: Explains the physical-production roles, plans and safety systems behind the shoot.

Sources & evidence · 9

Direct term-level sources and supporting source families.