Pitch Dictionary by pitch.dog
Exposition, information & reveals · Working

Plant

Also called: setup

ELI5

A detail introduced early so it can matter later.

Used in conversation

“The pitch names the plant, but the story still needs to prove it.”

Pitch context

Use this when explaining how the story works on the page or across the finished screen experience.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Connected terms

  • Camera setupThe search label “Setup” can route to both entries.
  • SetupThe search label “Setup” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.