Pitch Dictionary by pitch.dog
Fees, markups & cancellation · Working

Postponement

ELI5

A delay moving the production or delivery to later dates instead of ending it.

Used in conversation

“Can we align with the client on the postponement before the bid is locked?”

Definition

A delay moving the production or delivery to later dates rather than ending it.

Here “Postponement” means: A delay moving the production or delivery to later dates rather than ending it.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • CancellationCancellation ends the job; postponement delays it and may preserve the job under revised dates and costs.
Sources & evidence · 6

Direct term-level sources and supporting source families.