Pitch Dictionary by pitch.dog
Pre-production & PPM · Working

Pre-pro

Also called: preproduction

ELI5

Advertising shorthand for the pre-production period or pre-production meeting, depending context.

Used in conversation

“The pre-pro needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.